O2 DUBLIN BRAND EXPERIENCE

Ireland, Dublin

- 2008
A Dublin entertainment venue gives customers the VIP treatment.
Lighting, graphics and a rich materials palette combine in an elegant, playful VIP retreat.
Color-changing bubbles ascend to a large skylight above the glossy molded resin bar.
Glowing stairs lead past the Blueroom bar up to the suspended bubble seating.
Fiber-optic chandeliers twinkle and pulse above each seating area.
The form and intense blue colors transform the space.
The lighting installation swoops down to the concierge customer service desk
Lighting, graphics and a rich materials palette combine in an elegant, playful V
Color-changing bubbles ascend to a large skylight above the glossy molded resin
Glowing stairs lead past the Blueroom bar up to the suspended bubble seating.
Fiber-optic chandeliers twinkle and pulse above each seating area.
The form and intense blue colors transform the space.
The lighting installation swoops down to the concierge customer service desk

Design Team

Jordan Parnass, Darrick Borowski, Sean Karns, Anthony Moon, Malin Schaedel, Danny Orenstein, Justin Snider

Consultants

Structural Engineer: Abigail Matthews, Momentum Engineering; MEP Engineer: Tony Grey/Ronan Munelly, HOH Consultants; Lighting Engineer: Christopher Rowell, Architen Landrell; DLPKS Project Management.

Contractors

General Contractor: P.J. Walls; Specialist Contractors: Talbot Designs, Janus Contractors, Architen Landrell.

Photography

David Churchill, Sean Karns

The O2 Dublin Brand Experience, designed by Jordan Parnass Digital Architecture, opened on December 16th following an €80 million redevelopment of Dublin's historic venue formerly known as the Point Theatre. The venue pampers O2 customers within fantastical themed environments including the Blue Room, Indigo Lounge, and Concierge entry experience. The spaces elevate the design of venue bars and other audience amenities to another level.
The Project included a series of hospitality spaces and customer touchpoints throughout the venue, including:

Concierge – an exclusive entry experience, featuring personalized concierge service provided to O2 customers while bathed in a celestial lighting installation.

Blue Room – a VIP Bar where O2 customers can escape the concessions queues and enjoy a drink while floating above the crowd in translucent glowing ‘bubble snugs,’ bubble-like seating booths hovering implausibly amidst the century-old stone walls.

Indigo Lounge – a top floor VVIP lounge with panoramic views of the city and docklands for special invite-only guests.
The new entertainment venue, sponsored by O2, opened to the public last month, hosting sold out audiences for Kings of Leon and Coldplay. The building, a repurposed shipping depot from the 1880’s, has been refurbished to host concerts with a capacity of 14,300 spectators. The venue is the first of its size which is custom designed for live music.

Links to individual projects:
Concierge
Blue Room
Indigo Lounge