While exploring Kyoto, the client happened upon a small shop consisting of two artisans who were busily crafting components for a collection of unique watches.
“The connection between the watches on display and the actual craft of them being made was something special.”
He decided on the spot to bring the concept to New York, and enlisted JPDA to find an appropriate location and develop a retail store and web site.
The design adapts a regional vocabulary of fine wood carpentry, rough stone and hand forged metals and reinterprets them to create a dramatic brand showcase.
The store features a meticulously crafted and highly efficient workshop area in the store windows, capitalizing on the nighttime street traffic to turn the fabrication process into a form of performance art, highlighting the unique artisanry and craft embodied in the watches.