BMW MOTORRAD

USA

- 2020
A new lifestyle based retail experience for a premium European motorcycle brand
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom

Design Team

Jordan Parnass

Marijke Huelsmann

Sofia Melo

Carlos Gomez De Aguerro

Cherrie Hu

Caroline David

Ana Guimaraes

Ashley Leiva

Nicole Sohn

Consultants

Fresh Design International

SP360 Store Planning

BMW Motorrad engaged JPDA to develop a new showroom experience for the introduction of the Heritage line of motorbikes into the American market.

BMW Motorrad has produced motorcycles since 1923, and is renowned for its pedigreed history of performance, design and engineering excellence.

Jordan Parnass Digital Architecture will create and evolve retail brand experiences based on BMW Motorrad's "Make Life a Ride" brand promise, and assist in integration of new products into the showroom.

Combining authentic materials, interactive fixtures and lifestyle merchandising, the updated designs prime the dealerships to deliver authentic retail experiences that promote lifestyle engagement with its passionate customers.