BMW MOTORRAD

USA

- 2020
A new lifestyle based retail experience for a premium European motorcycle brand
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom
BMW Motorrad Showroom

Design Team

Jordan Parnass

Marijke Huelsmann

Sofia Melo

Carlos Gomez De Aguerro

Cherrie Hu

Caroline David

Ana Guimaraes

Ashley Leiva

Nicole Sohn

Consultants

Fresh Design International

SP360 Store Planning

BMW Motorrad engaged JPDA to develop a new showroom experience for the introduction of the Heritage line of motorbikes into the American market.

Combining authentic materials, interactive fixtures and lifestyle merchandising, the updated designs prime the dealerships to deliver the Make Life a Ride brand promise.

These projects leverage the global capabilties and expertise of the Fresh Design network.