AMERICAN APPAREL: TORONTO

Canada, Ontario, Toronto

- 2004
Overhead view from balcony, showcasing original employee photography.
Establishing shot
Storefront view from balcony shows the interply of the oversized graphics and grid-like wall structure.
Overhead view from balcony
Establishing shot
Storefront from balcony
Storefront

Design Team

Jordan Parnass, Darrick Borowski

Contractors

General Contractor: Babrow Construction

Photography

Michael Moran

The first American Apparel store in Toronto is located on Queen St - in a stretch originally known for discount fabric and vintage clothes, and now populated by hip boutiques and offbeat cafes. It has proven to be the perfect venue for American Apparel’s forward looking fashion. The store is one of American Apparel’s most successful retail locations.

In addition to a dramatic glass and steel stair located at the center of the store, American Apparel Toronto also features a two story light box that connects the two levels and draws visitors up to the mezzanine. Made up of fifty-eight 2’x2’ illuminated photographs, the light box is frequently updated with new content and serves as a dynamic showcase of themed art and photography.