AMERICAN APPAREL: BROADWAY

USA, New York, New York

- 2003
American Apparel's first flagship unites fashion, art and lifestyle branding.
Display cubes
Display cubes and fitting rooms
Interior from storefront
Intimates
Interior from storefront
Display cubes
Display cubes and fitting rooms
Interior from storefront
Intimates
Interior from storefront

Design Team

Jordan Parnass, Darrick Borowski

For American Apparel's New York flagship store, a glossy white environment becomes the perfect showcase for company information, fashion, curated photography, vintage pop culture artifacts, and video art exhibitions.

Starting on the North wall, a one hundred and fifty foot long acrylic display ribbon wraps the space of the store. The ribbon wall incorporates a modular system of recessed slotted standards, from which are hung shelving, faceouts, and brackets for interactive touch-screen monitors. The ribbon curves to form a gallery area at the rear of the space, where a contoured grid of transparent acrylic showcases photography and print media.