ADAM SMITH'S TEXAS HARLEY-DAVIDSON

USA, Texas, Bedford

- 2016
An expressive design for a new landmark Harley-Davidson dealership.
View to showroom entry and service area
View to front facade
Aerial View - Preliminary Scheme
Exterior View - Preliminary Scheme
Interior View - Preliminary Scheme
Exterior View - Preliminary Scheme
Exterior View - Preliminary Scheme
Grand Opening!
HOG Chapter
You'll Never Ride Alone
View to showroom entry and service area
View to front facade
Aerial View - Preliminary Scheme
Exterior View - Preliminary Scheme
Interior View - Preliminary Scheme
Exterior View - Preliminary Scheme
Exterior View - Preliminary Scheme
Grand Opening!
HOG Chapter
You'll Never Ride Alone

Design Team

Jordan Parnass

Sean Karns

John Baker

Antoine Vacheron

Antonio Dellomo

When Adam Smith approached JPDA to design a new building to house his Bedford, Texas dealership, he challenged us to go big and bold. Adam asked for a building that would become a true destination – unforgettable and unparalleled in its experience for regular customers and visitors alike.

Our initial design work developed three preliminary options for the building massing and layout.  Each of the schemes prioritized customer experience within the showroom, as well as maximum visibility for the building itself.

The final design incorporates the best of the earlier studies to create a building which expresses the uniqueness of the Adam Smith Texas Harley-Davidson experience, which remaining true to the spirit and essence of the Harley-Davidson brand.