When Adam Smith approached JPDA to design a new building to house his Bedford, Texas dealership, he challenged us to go big and bold. Adam asked for a building that would become a true destination – unforgettable and unparalleled in its experience for regular customers and visitors alike.

Our initial design work developed three preliminary options for the building massing and layout.  Each of the schemes prioritized customer experience within the showroom, as well as maximum visibility for the building itself.

The final design incorporates the best of the earlier studies to create a building which expresses the uniqueness of the Adam Smith Texas Harley-Davidson experience, which remaining true to the spirit and essence of the Harley-Davidson brand.