Visitors to American Apparel’s latest New York location will find another bold, graphic shop from the brand known for its smart, simple basics. What they may not notice is the fundamental shift in design and construction. The 9th Avenue store is the result of extensive research to develop a model for sustainable retail fit-outs. It is set to achieve LEED Gold certification this fall, the first in what American Apparel hopes will be a trend of sustainable fit-outs going into the future.

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The O2 Dublin Brand Experience, designed by Jordan Parnass Digital Architecture, opened recently following an €80 million redevelopment of Dublin’s historic Point Theatre. The venue pampers O2 customers within fantastical themed environments including the Blue Room, Indigo Lounge, and the Concierge entry experience.
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