Article excerpt from Omaha.com:
American Apparel officials still see promise in the sparse retail-commercial district and in Omaha, said Randy Plemel, project manager with Jordan Parnass Digital Architecture, a Brooklyn, N.Y.-based company hired by American Apparel to open the store.
"I think what's really positive about American Apparel's position right now is they can be very selective with the sites, and go with the ones that make sense financially," he said. "This sort of up-and-coming area, with all the projected development, is a very exciting place. It's definitely the type of location that American Apparel likes."