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Festival Mall - Russian Federation, Moscow - 2011
Festival Mall Brand Experience Installation
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Design Team
Jordan Parnass, Sean Karns, Anthony Moon, Siddharth Soni
Consultants
Momentum Engineering
Contractors
Procons AS
Suppliers
Architen Landrell
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JPDA was engaged to develop a cost-effective brand experience installation to energize and revitalize the central atrium court at Moscow's Festival Mall.
Leveraging the existing spiral staircase and atrium structure, a swirling mesh of LED lights and illuminated fabric ribbons creates a vortex of color which extends out from the central circulation core down the opposing wings and leads visitors towards the cinema anchor.
The design integrates the Mall's polychromic ribbon branding and creates a new spatial element to unify the shopping areas with the cinemas and food court above.
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Reliance 3G Experience - India - 2011
A ganged set of the modular units present the various technologies brought alive through 3G.
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The Reliance 3G Experience focuses on lifestyle integration, showcasing the power and capability of 3G services to enhance the consumer’s daily life.
Individual technological features are highlighted on the surfaces of free-standing modular display elements, which are joined together to form a complete interactive environment.
Each element can independently showcase 3G services, or connect to adjacent units to provide a larger experience. Interactive features include live 2-way video calling, streaming video jukeboxes, and exclusive Bollywood and cricket content.
The overall experience scales to accommodate the wide variety of sizes and layouts of the existing retail stores.
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JPDA engaged by India's Reliance Communications to develop a nationwide in-store brand experience.
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O2 Dublin Brand Experience - Ireland, Dublin - 2008
Lighting, graphics and a rich materials palette combine in an elegant, playful VIP retreat.
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Design Team
Jordan Parnass, Darrick Borowski, Sean Karns, Anthony Moon, Malin Schaedel, Danny Orenstein, Justin Snider Consultants
Structural Engineer: Abigail Matthews, Momentum Engineering; MEP Engineer: Tony Grey/Ronan Munelly, HOH Consultants; Lighting Engineer: Christopher Rowell, Architen Landrell; DLPKS Project Management. Contractors
General Contractor: P.J. Walls; Specialist Contractors: Talbot Designs, Janus Contractors, Architen Landrell. Photography
David Churchill, Sean Karns
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The O2 Dublin Brand Experience, designed by Jordan Parnass Digital Architecture, opened on December 16th following an €80 million redevelopment of Dublin's historic venue formerly known as the Point Theatre. The venue pampers O2 customers within fantastical themed environments including the Blue Room, Indigo Lounge, and Concierge entry experience. The spaces elevate the design of venue bars and other audience amenities to another level.
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JPDA awarded bid to design The O2's latest concert venue in Dublin
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O2 Concept Store at The O2 - UK, Greenwich Peninsula, London - 2007
Staff can show visitors how to browse and download music.
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Design Team
Jordan Parnass, Darrick Borowski, Miguel McKelvey, Randy Plemel, Sean Karns Consultants
Client design team: Raichelle Weller, Matt Stevenson; Lighting + Inflatables: Christopher Rowell, Architen Landrell Contractors
Primary Contractor: Bedford and Havenhand, Lighting + Inflatables: Architen Landrell, Worktables, Speaker Pots, Recycling, Trees: Meticulous Photography
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The O2 Concept Store was conceived as a physical embodiment of the O2 brand sensibility and a showcase for the company’s core services. The space is organized around the practical integration of O2 into the daily activities of the visitor, emphasizing the accessibility and creative lifestyle exclusively available through O2.
The core of the store experience consists of the four interactive worktables - Photo, Video, Music, and Games - which are focused on specific creative activities enabled by O2 products and services. Each table is clearly identified by both a neon lamp above, and a unique base created from stacked iconic paraphernalia and accessories related to the activities.
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JPDA awarded bid to design The O2's latest concert venue in Dublin
O2 Concept Store cover feature of VMSD Magazine
O2 Concept Store wins 3 A.R.E. Awards
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O2 Brand Experience at The O2 - UK, Greenwich Peninsula, London - 2007
Polyethylene “bubbles” and inactive LED ticker.
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Design Team
Jordan Parnass, Darrick Borowski, Rik Ekstrom, Miguel McKelvey, Randy Plemel, Sean Karns, Tobias Koch, Dana Jaasund, Shannon Werle, Chelsea Lipham, Gregory Merryweather Consultants
Client design team: Amanda Jennings, Liz Ward; Structural Engineer: Abigail Matthews, Momentum Engineering; Mechanical Engineer: Peter Roberts, OR Consulting Engineers Contractors
Concierge – Primary Contractor: ESS; Bubbles + Rigging: Stage One; A/V: Production Science; LED Ticker: Element Labs // Create – Primary Contractor: ESS; Stacked Plywood Form: Stage One; Interactive: MIG; A/V: IMC Productions // Chill – Primary Contractor: Sledge; Inflatable: Bacon-Inflate; Stacked Plywood Landscape: Scenex; Lighting: Blinding Light; Audio: Online AV // Concept Store - Primary Contractor: Bedford and Havenhand; Inflatable Wall + Lighting: Chris Rowell, Architen Landrell; Worktables, Speaker Pots, Recycling, Trees: Meticulous Photography
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In May of 2005, European mobile provider O2 announced an exciting new venture in partnership with Anschutz Entertainment Group (AEG), to transform the former Millennium Dome into Europe’s premier music, sport and entertainment destination. The world’s largest domed structure would soon shelter a sprawling complex including: a 23,000 seat music arena; a music club; an eleven screen cinema; an ice rink; an indoor beach; exhibition space; and an entertainment district, complete with bars, clubs, restaurants, and retail shops. A sophisticated "total design" vision was required to unify the elements, and create an architectural brand identity that would be distinctly "O2."
Related News Articles
JPDA awarded bid to design The O2's latest concert venue in Dublin
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