Economy, functionality and privacy were the primary drivers in the design of this sixth floor home office studio.

Meticulously detailed millwork provides ample storage, making this small-footprint apartment extremely efficient.

A bedroom loft creates space for a roomy walk-in closet below, while stair risers conceal a series of built-in drawers. Every inch of the space has been effectively exploited.

JPDA worked closely with the client and a demanding co-op board through every stage of the design process. The result is modern, clean, and concise, providing both the warmth of a home and all the functional requirements of an office.

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After five years of happily living in a warehouse loft in Brooklyn’s then fringe Dumbo neighborhood, architect Jordan Parnass and his wife Melanie Crean decided that it was time to look for a new home in which to put down roots and raise a family.

The criteria was simple: bedrooms for kids and guests; a cook’s kitchen; studio space and video projection for multimedia artist Melanie; and outdoor space in which to garden and entertain. Unfortunately, the couple soon found that their sun-drenched open-plan loft lifestyle was not going to be easily shoehorned into the typical Brownstone Brooklyn housing stock.

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Founded in 2008 with the philosophy that “tea is fun,” DavidsTea has grown from one store in downtown Toronto to more than 70 retail outlets across Canada. For their first stores in the United States, DavidsTea turned to Brooklyn-based Jordan Parnass Digital Architecture (JPDA) to analyze their existing shop environments and come up with a fresh design to create a powerful retail brand experience.

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JPDA opens DavidsTea's first US location on New York's Upper East Side.

JPDA was engaged to develop a cost-effective brand experience installation to energize and revitalize the central atrium court at Moscow's Festival Mall.

Leveraging the existing spiral staircase and atrium structure, a swirling mesh of LED lights and illuminated fabric ribbons creates a vortex of color which extends out from the central circulation core down the opposing wings and leads visitors towards the cinema anchor.

The design integrates the Mall's polychromic ribbon branding and creates a new spatial element to unify the shopping areas with the cinemas and food court above.

The Reliance 3G Experience focuses on lifestyle integration, showcasing the power and capability of 3G services to enhance the consumer’s daily life.

Individual technological features are highlighted on the surfaces of free-standing modular display elements, which are joined together to form a complete interactive environment.

Each element can independently showcase 3G services, or connect to adjacent units to provide a larger experience. Interactive features include live 2-way video calling, streaming video jukeboxes, and exclusive Bollywood and cricket content.

The overall experience scales to accommodate the wide variety of sizes and layouts of the existing retail stores.

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JPDA engaged by India's Reliance Communications to develop a nationwide in-store brand experience.

Ten years after selling his house in the suburbs and buying a city townhouse, the client decided it was time to tame his overgrown backyard and expand the living and entertaining space in his owner's duplex.

The twist - the client was on the cusp of the urban farming movement, and the yard would also be home to tomatoes, grape vines, and a flock of hens.

JPDA worked closely with the client to create a solution that would provide an elegant and low-maintenance growing environment, as well as a new deck and three-season porch over a glass-walled addition below.

While exploring Kyoto, the client happened upon a small shop consisting of two artisans who were busily crafting components for a collection of unique watches.

“The connection between the watches on display and the actual craft of them being made was something special.”

He decided on the spot to bring the concept to New York, and enlisted JPDA to find an appropriate location and develop a retail store and web site.

The design adapts a regional vocabulary of fine wood carpentry, rough stone and hand forged metals and reinterprets them to create a dramatic brand showcase.

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Continuous Session references the plan for the UN Security Council chamber, originally designed by Norwegian architect Arnstein Arneberg. The chamber was referred to as “the emergency room,” because it needed to be available at any time when there might be a threat to peace. The open circular structure has since become iconic for meeting spaces amongst the powerful. JPDA designed the space out of slotted plywood, to be rapidly deployable wherever a space for speech might be necessary. Throughout the run of the exhibition, student and community groups are invited to make use of the space to meet and discuss their work.

As part of O2’s continually evolving business strategy, 2008 was to see the launch of a new Brand Promise – “Helping Customers Connect” – and with it a new roadmap to take the company into 2011 and beyond. O2 asked JPDA to develop a multi-year strategy for evolving its retail estate to help the company deliver on these goals.

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JPDA worked with artist Melanie Crean to develop the interface and installation strategy for a multi-media interactive artwork entitled Shape of Change. The project investigates how American and Iraqi people represent personal and political change through two works:

The first is an online archive that tracks citizens' desire for political change as the two countries attempt to disengage from one another politically.

The second project is a smaller work documenting an infant's early development as he learns to walk and speak, and thus establish himself as an independent social subject.

The projects serve as a counterpoint to one another to create a portrait of the ephemeral nature of change, independence and formation of identity.

Replacing a crumbling driveway bridge was the genesis for a series of interventions to create additional living space in this unusual multi-level suburban home.

Reworking the street entrance allowed space formerly used for the garage to be reclaimed and turned into a guest suite.

A simplified roof line and updated window fenestration brings cohesiveness to a complex arrangement of living spaces which cascade down the side of the wooded site.

This modest 1920's Dutch Colonial had seen very little work since the Carter administration. A complete renovation to accomodate the client's young family would include a modern kitchen, reworking bedrooms, finishing the basement, and adding space for additional bathrooms, a family room and study.

Taking advantage of tax credits for increasing energy efficiency, the entire house was gutted and re-insulated, reclad and upgraded with new windows, electric, HVAC, plumbing and radiant heating.

In order to accommodate the expanded program a contextual addition was designed to both blend harmoniously with the existing structure, and to maximize the buildable area within the stringent local zoning and building regulations.

Reflecting its transitional South Brooklyn neighborhood surroundings, this derelict two-family townhouse charmed with an eclectic mosaic of original details peeking out through layers of quirky patchwork and decay.

Working with the artist client and his filmmaker wife, JPDA developed a design sensibility which would juxtapose renovation, restoration and modern insertions alongside isolated moments of a preserved "texture of decay." The history of the house would be foregrounded in the combination of old, new, gritty and polished.

A thoughtful renovation of a raw industrial loft creates a beautiful, sunny work studio with sweeping views of Manhattan.

Anticipating future growth, New York-based Fashion designers Loeffler-Randall planned to relocate their space to the Manhattan neighborhood of SoHo. The aim was to create an office with two distinctive and clearly separated uses.  The showroom serves as the designer's window to the outside world, allowing buyers and editors a one-on-one with the clothes. Hidden behind the hanging wall of the showroom lies the office space, allowing swatches and inspiration to be strewn about without the need to tidy up when guests are over.

By focusing on the public spaces of the office, we were able to deliver a highly refined design while keeping the budget low. The office space benefits from off the shelf parts arranged and assembled in such a way as to appear custom.  

JPDA's proposal for the re-imagination of New York City's ubiquitous sidewalk sheds is a lightweight, elegant structure which uses a hybrid fabric and steel frame to create a construction shed that is strong, economical and eco-friendly.

Labyrinth is an immersion into a glossy, seductive, process of exploration.  It is a journey pairing the feelings of mysterious uncertainty with exclusivity, privilege and voyeurism, turning the familiar shopping ritual into an interactive narrative exposition.

 -   - -  

At first glance, all that is visible are the reflections on the mirrored walls and floor.  Upon entering the space, the shopper’s steps cause both the floor segments and adjacent glass walls to become illuminated.  The lights reveal that behind the smoked mirror glass are merchandising vitrines containing mannequins and garments styled in the manner of film stills.

The O2 Concierge was created as part of the O2 Dublin Brand Experience, a series of exclusive visitor experiences and hospitality spaces created in the €80 million redevelopment of Dublin’s historic Point Theatre. The suspended canopy is comprised of tiny LED circuits connected by structural support cables and an integral data strand. Underneath is an exclusive entry, featuring personalized concierge services for O2 VIP customers.

Set in one of Las Vegas' most lavish shoping centers, JPDA set out to distinguish American Apparel from the opulence by creating a refined and minimal environment while maintaining the guidelines set out by the mall.

A gently sloped turf lawn floats above a lightweight rubbed structure composed of built-up slotted plywood fins - creating occupiable space above and below for presentations, exhibitions and gatherings. The roofscape and steps provide comfortable seating for up to 50 spectators, while allowing ample space for a lectern or stage.  The siting and orientation of the structure complements the existing fabric; creating an intimate courtyard which encourages parties and large get-togethers. The Wedge easily transforms into an art exhibition space with the simple attachment of clip-in mounting areas and floating plinths.   

Inspired by flower dispersal patterns, "Floating Meadow" is a lightweight biomorphic structure which harvests rainwater while supporting a living canopy of wildflowers and local grasses. The building takes the efficiency of natural forms and structural systems as its model, but pairs them with high tech materials and methods to achieve economy of construction and operation.

Los Angeles-based Motion Picture Industry Pension & Health Plans relocated their office to the Lower Manhattan neighborhood of TriBeCa seeking an efficient, consolidated space. Both the Client and Designer looked to JPDA to streamline the New York City permitting and construction process, delivering high levels of finish within the required budget and schedule.

As Executive Architect, JPDA provided full zoning & code review and consultation, coordination of all bidding and construction documents, provided extensive construction management services insuring the project was delivered on time and on budget.

JPDA’s proposal for A Public Porch at Mill River Park for the City of Stamford is a collective social escape into a slow-paced environment of fragrant foliage, repose, and beautiful views framing the Rippowam. 

Porches have held a special place in the American experience. They serve as an interstitial place, between public and private, where neighbors interact in an environment welcoming to both. They are spaces of relaxation, contemplation and community. 

The O2 indigo lounge is equal parts exclusive club, private restaurant and intimate lounge. Segregated seating areas allow for quiet conversations for groups of different sizes. The minimal design combines subtle lighting effects and playful graphics with a rich materials palette to create an elegant, comfortable lounge retreat. Color-changing bubble chandeliers hang overhead and create a visual correspondence with the venue’s other branded environments.

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Housed in a converted industrial space, The O2 Blueroom mixes ethereal translucent spheres suspended above a bar whose history has been embedded into its surfaces. Aged wood furniture populates the bar space, while a raw-metal infrastructure supports the spheres above.

The O2 Blueroom is a fun, active, exclusive environment where O2 customers can meet up before a show, relax in the floating transparent bubbles, dance to pre-show house DJs and enjoy specialty drinks without the typical queue found outside in the arena.

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JPDA awarded bid to design The O2's latest concert venue in Dublin

The O2 Dublin Brand Experience, designed by Jordan Parnass Digital Architecture, opened on December 16th following an €80 million redevelopment of Dublin's historic venue formerly known as the Point Theatre. The venue pampers O2 customers within fantastical themed environments including the Blue Room, Indigo Lounge, and Concierge entry experience. The spaces elevate the design of venue bars and other audience amenities to another level.

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American Apparel and JPDA scoured the Covent Garden’s small historic shopfronts for years looking for a space which reflects the company’s unique brand sensibility while accommodating the vast and constantly expanding product line. While no single shopfront was adequate, two adjoining spaces were deemed usable once the retail floor was expanded into the existing cellars. The patchwork historic nature of the space was embraced by exposing the existing brick walls in juxtaposition with new finishes, fixtures and merchandise.

Working with Apple and its UK mobile partner O2, JPDA developed the display fixture system for the launch of the iPhone in 2007. The Brief was to design a fixture which would serve as a platform for the two brands to present the iPhone as both wholly Apple’s and yet very much ‘brought to you by O2’. This was an especially tricky brief as both brands would need to sign off on the design, many technological and infrastructure obstacles would need to be overcome, and time to launch was extremely short.

JPDA’s solution was to employ simple forms, and familiar unassuming materials that captured the essence of both brands in a friendly and functional object.

With a long history as a major industrial and shipping hub, and a recent boom in residential population, Red Hook is a neighborhood in transition. Nevertheless, the development of public amenities has lagged behind other areas due to a lack of public transportation options. The neighborhood’s proximity to the river and other residential enclaves is tempered by a long walk to the subway.

The Beacons project was inspired by ad hoc networks arising in times of immediate need, such as during natural disasters, public threats, or political actions, when official means of communication and top-down public services are disrupted, unavailable or undesirable. Beacons provides a mechanism through which information and resources can be distributed bottom-up and laterally, organically incorporating existing means of communication into the network.

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An experiential electronic field guide project, using a continuously updated database of personalized location descriptions to lead visitors on "rediscovery" tours through post-9/11 downtown Manhattan.

Users walk through the streets with a wireless Palm handheld computer, and using GPS satellite technology, they are directed towards points of interest in their immediate vicinity. Visitors can add their own comments at any time as they use the system, further enriching and expanding the database of sites.

A living monument grows to fill the void left by the events of September 11, 2001.

We are only beginning to understand the historical significance of what happened on September 11. Most immediately, both New Yorkers and others have experienced a sudden loss of lives and the loss of part of Manhattan. We have subsequently experienced two wars and a shattered sense of security that continues to this day.

Our reflections on what happened on this site will evolve in the years to come. The memorial will grow physically, filling out the space over time, as our understanding of the 2001 events grow as well.

A new illuminated electronic marquee creates an updated, sophisticated signpost for the Quad Cinema.

Hemmed-in by existing neighboring awnings, the new marquee announces itself through illuminated LED displays and sidewalk projector lights. The second phase of a three-phase renovation, including the lobby and the concessions area.

Combining a split-level cedar deck, extensive use of glass, and an inhabitable roof, every opportunity has been made to allow this house to frame and engage the natural beauty of the Canadian Laurentian mountains.

Located in the countryside East of Montreal, this house was designed as a prototype - the first of a series to be built for under $100,000, using conventional construction materials and techniques.

A common circulation spine links all the programmed spaces; beginning on the ground level, concrete and steel runs through the living room, up past the bedrooms, and then emerges beyond the second floor as a cantilevered exterior stair.

A rooftop viewing platform incorporates an outdoor shower and sundeck.

The shelter unit forms respond to specific biomechanical needs of people waiting for the bus, while also establishing a unique and recognizable look for the entire system. Structures are assembled from a series of colored, pre-cut panels made entirely of recycled material.

Individual panels are constructed from a strong, inexpensive, recycled plastic material called Polyboard, which is completely weather-proof and does not need painting or finishing. The panels are pre-cut using computer-controlled CNC milling machines, then delivered to the site for quick assembly.

Worldwide headquarters for Avrupa ve Amerika, the 125,000 square foot Holding Building houses executive offices, television studios, an art gallery, a restaurant, a landscaped terrace, and an exposition center.

The design is based on the notion of an open and minimal set of elements and spaces, carefully organized to provide clarity and flexibility of use. The floors become a series of continuous and overlapping spaces, employing light and material to suggest greater potential beyond the limits of room borders and programmatic boundaries.

This multimedia installation exhibited at The Storefront for Art & Architecture in Manhattan. Different components are linked together to form a nine foot cube, containing numerous, electronically-triggered light, sound, and fabric devices. Four illuminated corner entry towers, each nine feet tall and eighteen inches square, serve as gateways to the cube’s interior. In the helical play of light from suspended notational projectors, the in-between "plenum" space becomes activated; first through the ethereal tracings of illuminated figures, then ultimately by the physical presence of the ambulatory participant moving inside the cube.

Phantom Limb is a multimedia installation and Internet art project, exploring issues of memory and loss by investigating the embodiment of community and collective memory in virtual networks and self-regulating systems. The project consists of three physical installations to be mounted simultaneously in different venues, along with an integrative Internet backbone, which uses the web to activate and link all the works together. The title is meant to convey the tangible sensory override inherent in remembering that which is lost, when such a missing element is perceived as a virtual part of one's own body.

The O2 Concept Store was conceived as a physical embodiment of the O2 brand sensibility and a showcase for the company’s core services. The space is organized around the practical integration of O2 into the daily activities of the visitor, emphasizing the accessibility and creative lifestyle exclusively available through O2.

The core of the store experience consists of the four interactive worktables - Photo, Video, Music, and Games - which are focused on specific creative activities enabled by O2 products and services. Each table is clearly identified by both a neon lamp above, and a unique base created from stacked iconic paraphernalia and accessories related to the activities.

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In May of 2005, European mobile provider O2 announced an exciting new venture in partnership with Anschutz Entertainment Group (AEG), to transform the former Millennium Dome into Europe’s premier music, sport and entertainment destination. The world’s largest domed structure would soon shelter a sprawling complex including: a 23,000 seat music arena; a music club; an eleven screen cinema; an ice rink; an indoor beach; exhibition space; and an entertainment district, complete with bars, clubs, restaurants, and retail shops. A sophisticated "total design" vision was required to unify the elements, and create an architectural brand identity that would be distinctly "O2."

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The American Apparel Oxford Street store takes center stage on one of Europe’s busiest high streets. In taking over a previous fast food chain’s dingy digs, American Apparel and JPDA sought to add a bright new haven for the throngs of shoppers along Oxford Street.

A dazzling string of five multi-hued neon bands run the length of the storefront, forming the signage as well as serving as a beacon for all passersby. The storefront is glazed from floor to ceiling, opening the retail space onto the street and allowing for views from the sidewalk through to the back of the store.

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This memorial is designed as an active, participatory experience to commemorate each of the 267 Staten Island victims of the events of September 11th, 2001. Located on the St. George esplanade, and oriented across the primary view corridor towards downtown Manhattan, the memorial acts like a great glass lens, refracting and reflecting the image of New York as we remember those from the Island who were lost. Constructed from stainless steel tubes and a series of etched transparent glass planks, the memorial acts as a visual frame and filter – mediating the forever-changed view towards Manhattan from Staten Island.

Visitors to American Apparel’s latest New York location, in Hell’s Kitchen, will find another bold, graphic shop from the brand known for its smart, simple basics. What they may not notice is the fundamental shift in design and construction. The 9th Avenue store is the result of extensive research to develop a model for sustainable retail fit-outs. It is set to achieve LEED Gold certification this fall, the first in what American Apparel hopes will be a trend of sustainable fit-outs going into the future.

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American Apparel’s first London store is a breath of fresh air for Soho’s Carnaby Street, a dormant nexus of Sixties youth culture. Occupying three floors in historic Silver House, the store leverages a glass and steel stair to link the various merchandising zones to a showroom and offices above.

The illuminated glass facade serves as a linear sign for the store, inviting shoppers in with brightly lit supergraphics and photographic murals. Dark stained wood flooring is paired with a sealed concrete floor as a counterpoint to the crisp merchandising system and to highlight and foreground the colorful clothing.

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The first American Apparel store in Toronto is located on Queen St - in a stretch originally known for discount fabric and vintage clothes, and now populated by hip boutiques and offbeat cafes. It has proven to be the perfect venue for American Apparel’s forward looking fashion. The store is one of American Apparel’s most successful retail locations.

In addition to a dramatic glass and steel stair located at the center of the store, American Apparel Toronto also features a two story light box that connects the two levels and draws visitors up to the mezzanine. Made up of fifty-eight 2’x2’ illuminated photographs, the light box is frequently updated with new content and serves as a dynamic showcase of themed art and photography.

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For the New York flagship store, a glossy white environment becomes the perfect showcase for company information, fashion, curated photography, vintage pop culture artifacts, and video art exhibitions.

Starting on the North wall, a one hundred and fifty foot long acrylic display ribbon wraps the space of the store. The ribbon wall incorporates a modular system of recessed slotted standards, from which are hung shelving, faceouts, and brackets for interactive touch-screen monitors. The ribbon curves to form a gallery area at the rear of the space, where a contoured grid of transparent acrylic showcases photography and print media.

Located in the Pfizer corporation's headquarters building, this center is intended to serve as a model for future corporate run facilities. Designed in association with Martin Rich Architects, the center is built on the site of a former bank branch, and adjoins a new corporate television studio.

The entry corridor is punctuated by custom-formed scalloped, backlit ceiling panels, which frame a large digital mural. Composed of hundreds of drawings submitted by pfizer employees' children from around the world, the mural is updated frequently to reflect seasonal themes from the center's educational program.

This 1,300 square foot dermatologist's office was designed to maximize efficiency as well as aesthetic beauty. The offices include three exam rooms, a consult room, a reception area, and an administrative support room.

The second-floor location was made to feel light and friendly, through the judicious use of artificial and enhanced natural lighting, and a considered, modern materials palette.

A centralized layout allows the doctor to manage simultaneous patients, office, and lab work from one location.

Custom stainless steel chart receptacles, door pulls, and room identifiers are just some of the many purpose-designed components which unify the overall aesthetic.

A glowing gateway to San Juan, the Portal Beacon Monument commemorates the aspirations and ambitions of twenty-first century Puerto Rico. Occupying a prime site in Third Millenium Park, the monument faces due north, framing the view towards the mainland, as well as providing a welcoming beacon for the thousands of ships and airplanes that arrive each year.

The monument stands 100m tall, and incorporates a continuous internal passenger conveyance system, as well as an observation deck and exterior performance platform. The structure is a series of connected tubular steel trusses, clad in concrete, glass, and perforated metal.

Situated within view of the great pyramids of Giza and charged with the responsibility of caring for some of the world’s most precious artifacts, the Grand Egyptian Museum is a unified structure containing exhibitions, research labs, and a conference center.

A glass façade and a monolithic bearing wall create the primary image of the museum. On the northern side of the wall protecting the main galleries is a double layer glass curtain wall, within which are brise-soleils and vertical circulation routes. Stainless steel-clad modules housing administrative functions protrude from the south side of the wall.

Oculus is a two channel video installation commissioned by Creative Time, created in collaboration with artist Melanie Crean. Grand Central Terminal is a critical point of confluence for the thousands of people who travel to and from New York every day. The installation dynamically engages specific architectural features of the ceiling, including the arched windows and barrel vault structure, and highlights the existing tapestry of illuminated stars and constellations. Activating the entire ceiling, Oculus suggests an alternative reading for the interior of New York’s grandest public space.

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This installation was commissioned by Art in General and designed and fabricated for artist Melanie Crean's "Luminist" sound and video projects. The structure consists of a sculpted "Sound Bed" formed from a CNC plywood base draped with a topographically modeled felt seating surface.

Remote is a digital entertainment lounge. Dozens of Cocktail Consoles allow visitors to explore the space, by controlling cameras that act as remote eyeballs. Live and time-shifted video, displayed on more than 100 monitors, plasma screens and projectors, vie for attention as they redefine the boundaries of perception within the lounge.

A techno-moderne cocoon, the visitor is enveloped within contoured banquettes, while interacting with multiple other patrons in the lounge through electronic telepresence. The environment is designed to encourage exploration and experimentation, and redefines traditional conventions of human interaction including exhibitionism, voyeurism and intimacy.

New Look is the largest footwear, and third largest womenswear, retailer in the UK. New Look has 590 stores in the UK and 263 stores in France. It’s competitors include H&M, Next, Top Shop and Dorothy Perkins. The average age of a New Look shopper is 30.

New Look came to JPDA to develop a new prototype for their retail stores. The new design would have to preserve the characteristic high density of garments, but propose a new overall organizational strategy alongside solutions for merchandising, lighting, fixturing and sub-branding.

Forged from the remains of a garage and auto body repair shop, this American Apparel store in the Williamsburg neighborhood of Brooklyn is a retail pioneer in a fast-changing former industrial neighborhood. JPDA’s location scouting and leasing counsel helped American Apparel to move quickly to identify the neighborhood’s potential and secure a choice space at a very favorable price. The design and construction were executed quickly and simply, maintaining much of the industrial character of the space.

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The design for the Oscar Bond Salon presents a new concept for the salon. An extended aluminum runway brings visitors down into the space, arriving at a centralized waiting area. This lounge is the nexus of the space, a raised platform with broadband net connections and video monitors. Taking the broad sense of the term "salon," the project proposes a space for complex interaction among patrons, stylists, and via the Internet, anybody who wants to participate. The salon is completely networked for Internet and closed circuit video signals.

An associated web site was designed to interlock with the salon's physical space. Through web cams and custom server software, the site enables communication between the salon and the rest of the web.

A new media company with explosive growth, Fusebox required a comprehensive design solution for its offices in New York's Flatiron District. Adopting a "total design" approach, a strategic masterplan was developed: incorporating custom portable workstations; mobile spatial elements; and prototypical layouts and configurations.

By focusing on flexibilty, portability, and re-useability, the client was given a blueprint for future growth and expansion – assuring the long-term viability of their investment. Most of the elements can be reconfigured for multiple uses, and can be packed up and shipped to new sites as the company expands.

National Jean Company is a re-seller of over 150 denimwear and casual brands. Their team of experienced buyers and trend spotters spend their time discovering your new favorite brand before other boutiques and department stores, making them the leader in premium denim sales.

JPDA was directly approached by National Jean Company to redesign their upper east side location, thereby creating a template from which they could open new stores. As
a company comprised of many other successful brands, National Jean Company needed a way to stand apart from and showcase them in an alluring way.

The polychromic fluorescent tubes glowing from the underside of the marquee only begin to hint at the colorful past of Brooklyn’s former Flatbush Pavilion Cinema. The bold geometric light installation and new backlit graphic panels tease passersby to enter and see how the new American Apparel store has successfully rescued a dilapidated eyesore and transformed it back into a neighborhood landmark.

Originally opened as the Bunny Theater in 1912, the old movie house had passed through many incarnations, including a porn theater called The Plaza, before finally being shuttered in 2004. The site was identified during JPDA’s architectural branding research as a location with great potential for client American Apparel’s retail rollout.

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